Information and Transparency
No single initiative will solve the problem of obesity, but providing calorie information will help interested customers keep track of what they eat. We’re always looking for ways to improve the nutritional information we provide, and in autumn 2011 became one of the first quick-service restaurants to display calories on our menu board. This states the calories contained in a whole meal, not just individual items. Nutritional information is also printed on tray liners, with full details and allergen information available via our website and mobile phone app, launched in February 2012.
In 2014, we will continue to explore new ways to help customers more easily understand the calorie content of our food. We’ll also develop new ways to better illustrate this on our menu boards.
Marketing and kids
We don’t directly target our marketing at children and in fact kids’ meals make up a very small proportion of our sales. Our kids’ menu offers fruit drinks and beans, which both count as one of your five-a-day.