Credible Choice

KFC UK and Ireland is working towards the Yum! goal for each menu category to offer credible meal options that provide one third of the Guideline Daily Amount (GDA) of calories, salt and fat. Our goals are for 15% of meal options in each category to achieve this by 2015 and 20% by 2020

As part of our work to reduce calories, salt and fat and add healthier choices to our menu, we continue to explore ‘better for you’ and 'lighten up' options. These include Corn on the Cob, Salads and BBQ Beans, as well as drinks such as Tropicana Orange Juice, Copella Apple Juice, Low Sugar Fruit Shoots, Diet Soft drinks, water, Innocent Fruit Tube and Munch Bunch Yoghurt for kids (Muller Little Stars yoghurt in Ireland).

KFC BBQ Rancher

In April 2011, KFC UK and Ireland launched Brazer, our first griddled (non-fried) product. We followed this with the BBQ Rancher in February 2012, which is available as a burger, twister or salad. This involved installing new ovens in all stores. The BBQ Rancher burger contains fewer than 400 calories, lower than many high street sandwiches, and the salad option has fewer than 200 calories. The BBQ Rancher Range and Kids' Meals are classified as not high in fat, salt or sugar as defined by the Food Standards Agency Nutrient Profiling Scheme.

Throughout 2014, our New Product Development team will continue to explore and develop products as part of our commitment to provide credible choice.