World Food Programme
As part of a global business, we want to contribute to the global community. That’s why we raise hundreds of thousands of pounds each year for the United Nations World Food Programme (WFP). WFP is the world’s largest humanitarian agency fighting hunger worldwide. Each year, on average, WFP feeds more than 90 million people in more than 70 countries.
Our employees take part in a variety of events, including our ‘Hike for Hunger’ sponsored walks, prize draws, car washes and cake stalls at our restaurants. Since 2007, KFC UK and Ireland has raised over £3.5 million for the WFP. In 2013 alone we beat our £1,000,000 target, raising enough to pay for six million meals for children in some of the poorest parts of the world. Around half of this came from our Scratch Card initiative, which invited customers to make a £1 donation – enough to feed six of the world’s hungriest children for a day – in return for the chance to win an item from our menu.
Since 2006, KFC worldwide (together with Yum! as a whole) has raised over US $115m.
World Food Programme Successes in 2013
We share our World Food Programme stories to foster a sense of pride in our achievements and recognise the good work that’s taking place in support of this great cause. We use Glassboard, our multi-platform App to share stories of our fundraising activities and share photos from our adventures. Here are just a few examples.
Go Nuts for the World Food Programme – 131 members of the KFC team (including restaurant managers, franchisees and employees at our restaurant support centre) took part in the Nuts Adventure Race, a 7km obstacle course designed by British Special Forces. The gruelling journey through mud and slush, down fireman poles and up spider webs, raised a fantastic £10,000 – equivalent to 48,000 meals.
National Five-A-Side Tournament – 60 KFC teams took part in a national five-a-side football tournament, the Kentucky Cup. A total of 600 employees donned their football boots to raise £5,500 for WFP. KFC Telford lifted the cup.
Give As You Earn – we offer an optional payroll giving scheme to make it easier for employees to contribute regularly to the WFP or other charities. This is a tax efficient method of raising money.
Pennies for Change – small change can make a big difference. That’s why we rolled out our ‘Pennies for Change’ scheme, where employees can donate the pennies above the last whole pound in their salary. So, if their monthly pay is £1000.23, they can sign-up to donate 23 pence each month.
‘Grab a Grand’ – every year, we encourage each of our restaurants and support functions to raise £1000 ‘Grab a Grand’ for WFP. Real creativity goes into this, with events ranging from a ‘Come Dine with Me’ style meal at the house of one restaurant manager that raised £700, a karaoke night in Cardiff and various sports days across the country. At our restaurant general managers’ conference in January, we handed out a specially made book including the stories of all the KFC employees who have ‘Grabbed a Grand’ for the WFP.